A good logo conveys what you do, who you are, and what you stand for, so designing the perfect logo can be challenging if you aren’t blessed with design skills—like most things in life, knowing what not to do is often just as helpful as knowing what you should do during logo creation.
Use these logo design tips for ideas on how to come up with the perfect logo for your business.
Research Your Audience
Understanding your audience is one of the first things you should do in the logo creation process. You may have particular tastes in fonts and colors, but your customers may have different ideas.
An excellent way to ‘spy’ on your competitors is to browse their followers’ social media feeds and check out the other pages they follow. This way, you can get a good idea about what sort of logos is catching their eye.
Create a Scalable Logo
Don’t design one size of logo for all situations. During the logo creation process, you will need to keep in mind the type of media on which you will display it.
A logo that looks great on your website may not appear well on a Facebook or YouTube header. Your logo will need to be clear and legible on a wide variety of media, including print stock.
Create a logo that will look as good on your website and social media as it does on physical print stock such as cards and letterheads.
Design a Variety of Color Variations
Don’t design one color variation of your logo. Will your logo appear on different colored backgrounds? It will need to look clear and be legible when applied with different colors.
When you use your logo on different types of products, you will also need to include horizontal, square, and vertical variations in the logo creation process.
Understand Color Psychology
Don’t use particular colors just because you like them. You know what you prefer, but that doesn’t mean you should include these colors in your logo design.
Learn the meaning of different colors and take your international audience into account. For example, red means danger in most western societies, but it symbolizes good luck in many Asian cultures.
Color selection can be a powerful tool for getting your message across and appealing to a particular demographic. Consider the emotions you want to convey when leads and prospects encounter your logo.
Keep it Simple
Don’t create an overly complex logo. Logo creation is best approached with a minimalist design philosophy. Complex symbols can dilute its meaning and make the logo difficult to recognize at a glance.
Once the logo creation process is complete, see if you can remove elements without changing the core meaning you are trying to get across. Simple designs will be more accessible for your audience to remember.
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